Branding Photography – Approachable Headshots for a Therapist

Lansing headshot photographer with personal branding photo of a friendly therapist on a white background

Alexis came to me looking for branding photos for her new therapy practice. Therapists are often judged based on how approachable their images look online, so it was important to get these headshots just right.

Alexis wanted a mix of headshots and photos that would show off what she’s like at work—meeting clients digitally. We were able to get a huge mix of photos in the studio in a short time, and Alexis ended up choosing twenty to use for her business.

Lansing headshot photographer with personal branding photo of a friendly therapist sitting on a chair on her computer with a brick wall and windows in the background.
Lansing headshot photographer with personal branding photos of a friendly therapist sitting on a chair on her laptop
Lansing, Michigan headshot photographer with personal branding photo of a friendly therapist sitting on a gray linen chair smiling at the camera
Lansing, Michigan headshot photographer with personal branding photo of a friendly therapist sitting on brown leather couch smiling at the camera with plants and a coffee cup in the background
Lansing, Michigan headshot photographer with personal branding photo of a friendly therapist sitting on brown leather couch smiling at the camera holding a mug with plants in the background.
Lansing headshot photographer with personal branding photo of a friendly therapist on a white background
Lansing headshot photographer with personal branding photo of a friendly therapist on a white background
Lansing headshot photographer with personal branding photo of a friendly therapist leaning against a white wall.
Lansing headshot photographer with personal branding photographs of a friendly therapist sitting on a white chair with a white background
Lansing personal branding photographer with a headshot photo of a friendly therapist sitting at a concrete table on her laptop
Lansing personal branding photographer with a headshot photo of a friendly therapist sitting at a concrete table on her laptop while smiling at the camera.
Lansing personal branding photographer with a headshot photo of a friendly therapist sitting at a concrete table on her laptop
Lansing personal branding photographer with a headshot photo of a friendly therapist standing in front of a green backdrop
Lansing personal branding photographer with a headshot photo of a friendly therapist standing in front of a green backdrop
Lansing personal branding photographer with a close up headshot photo of a friendly therapist standing in front of a green backdrop
branding photography color palette, including charcoal, taupe, slate, and forest green

Brand Color Palette

I recommend that all of my branding photo clients have a color palette going into the session. It helps to drive the session design and the outfits that you’ll wear. Alexis sent me the color board above—she was was focused on white and forest green, which appeared throughout most of her images in white walls, white backdrops, and plants (we did also utilize the existing blue-green wall in the studio for a few photos, although the color wasn’t exact).

Learn more about personal branding photography and headshots.

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Michigan State Law School + Masters Graduation Pictures on Campus

Michigan State Senior Graduation Pictures on MSU's north campus and by Beaumont Tower

It’s not every day that I get to take Michigan State graduation pictures for a married couple, but this power couple recently graduated with a combination of Masters and Law school degrees, and they celebrated the accomplishments with a grad photo session on MSU’s north campus. We started at Beaumont – a must have classic landmark – then we made our way around north campus to get a mix of architecture and that springtime campus vibe.

After a year of various levels of quarantine over the past year, it’s been so nice to get out and celebrate all of these grad’s accomplishments.

Graduation photos can be scheduled year round (I highly recommend scheduling them in the off season to avoid large crowds). If you’d like a grad session of your own, you can schedule it here.

Michigan State Senior Graduation Pictures by Beaumont Tower on North Campus, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Senior Graduation Pictures by Beaumont Tower on North Campus, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Law School Graduation Pictures by Beaumont Tower on North Campus, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Masters Graduation Pictures by Beaumont Tower on North Campus, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Law School Graduation Pictures by Beaumont Tower on North Campus, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Law School Graduation Pictures by Beaumont Tower on North Campus, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Law School and Masters Graduation Pictures by Beaumont Tower on North Campus, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Law School and Masters Graduation Pictures on North Campus, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Law School and Masters Graduation Pictures walking on North Campus, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Law School and Masters Graduation Pictures on North Campus, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Law School and Masters Graduation Pictures on North Campus, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Law School and Masters Graduation Pictures on North Campus, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Law School graduation head shot in cap and gown, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Masters graduation head shot in cap and gown, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Masters graduation head shot in cap and gown, by Allie Siarto & Co. Photography, Lansing, Michigan photographers
Michigan State Masters graduation head shot in cap and gown, by Allie Siarto & Co. Photography, Lansing, Michigan photographers

Michigan State Senior Graduation Pictures on Campus

Caroline is from Singapore, so it was my honor to get to take her Michigan State senior graduation pictures to share with her family since they couldn’t be there for her graduation. Every time I take MSU grad photos, I recommend getting a mix of traditional senior graduation photos with cap and gown and some with a simple dress (typically white or green in the fashion of MSU). The photos without cap and gown offer you more timeless photos of yourself that you can use for years to come (think profile photos, LinkedIn headshots, etc.).

Think of the cap and gown photos as the photos to be framed to commemorate the moment, and the photos without cap and gown are there to keep handy when you need a great photo of yourself.

While Michigan State senior grad photography is the most popular during the two weeks leading up to and the week after graduation, I highly recommend taking them a little later in the year to avoid the crowds (up to 45 minutes at each landmark location). And for those graduating in the winter, fall graduation photos on MSU’s campus are always gorgeous.

Michigan State Senior Graduation Pictures on campus; headshot photos by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures on campus; headshot photos on concrete bench by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures on campus; grad photos by purple spring blooming tree by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures on campus; grad photos by purple spring blooming tree by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures on campus; grad photos by purple spring blooming tree by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures on campus; grad photos by purple spring blooming tree by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures on campus; grad photos in front of the door at Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures on campus; grad photos in front of the door at Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures on campus; grad photos in front of the door at Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures on campus; grad photos in front of greenery near Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures on campus; grad photos in front of greenery near Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures on campus; grad photos in front of greenery near Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures on campus; grad photos in front of greenery near Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in a white dress on campus; grad photos in front of greenery near Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures with cap and gown on campus; grad photos on the steps near Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos in front of the side of Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos in front of the side of Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos in front of the side of Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos in front of Beaumont Tower by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos near the library by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos near the library by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos on the bridge overlooking the Red Cedar River by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos on the bridge overlooking the Red Cedar River by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos on the bridge overlooking the Red Cedar River by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos on the bridge overlooking the Red Cedar River by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos on the bridge over the Red Cedar River with Spartan Stadium in the background by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos on the bridge over the Red Cedar River with Spartan Stadium in the background by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos on the bridge over the Red Cedar River with Spartan Stadium in the background by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos on the bridge over the Red Cedar River with Spartan Stadium in the background by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cords and sash on campus; grad photos on the bridge over the Red Cedar River with Spartan Stadium in the background by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cords and sash on campus; grad photos on the bridge over the Red Cedar River with Spartan Stadium in the background by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos in front of the Sparty Statue by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos in front of the Sparty Statue by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in cap and gown on campus; grad photos in front of the Sparty Statue by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in gown over the shoulder on campus; grad photos in front of the Sparty Statue by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in gown over the shoulder on campus; grad photos near the Sparty Statue by Allie Siarto & Co. Photography
Michigan State Senior Graduation Pictures in gown over the shoulder on campus; grad photos in front of the Sparty Statue by Allie Siarto & Co. Photography

Learn more about senior grad photography >

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