commercial photography

Commercial Photography: Zeke the Wonder Dog + Graduate East Lansing

Commercial photography image of Zeke the Wonder Dog sitting on a green velvet couch at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers

I first started chatting with Abby, a Marketing Manager at Graduate Hotels, about branding photo opportunities for the hotel last March. We were originally talking about about taking photos of MSU graduating seniors at Graduate East Lansing’s rooftop bar overlooking campus around Spring graduation week, but Covid impacted the hotel launch (like it does)—so Abby changed gears and set up our first photo shoot with Zeke the Wonder Dog.

I’ve worked with a lot of dogs over the years, and a lot of them have been extremely well behaved (don’t worry—plenty of dogs have been far less than perfect, and we’ve still gotten great shots of them). But Zeke’s training is at a whole other level, and I have so much respect for the time it must have taken to get him to this level.

But even the best trained dog will keep you on your toes during a photo shoot. Patience only lasts so long when you’re a pup, so I had to act fast to create a set of photos for Graduate East Lansing to use on Instagram and in other marketing materials.

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Commercial photography image of Zeke the Wonder Dog sitting on a green velvet couch at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography image of Zeke the Wonder Dog sitting in front of the front desk at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog jumping to catch a frisbee in front of the front desk at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog jumping to catch a frisbee in front of the front desk at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting in the lobby at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting in the lobby at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting in the lobby by the stairs and wall of art at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting on top of the painted rock in Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog walking across the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting  at the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog jumping to catch a Frisbee at the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog jumping to catch a Frisbee at the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting  at the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog making a paw print on the painted rock at The Rock Bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers

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Branding Photography – Approachable Headshots for a Therapist

Lansing headshot photographer with personal branding photo of a friendly therapist on a white background

Alexis came to me looking for branding photos for her new therapy practice. Therapists are often judged based on how approachable their images look online, so it was important to get these headshots just right.

Alexis wanted a mix of headshots and photos that would show off what she’s like at work—meeting clients digitally. We were able to get a huge mix of photos in the studio in a short time, and Alexis ended up choosing twenty to use for her business.

Lansing headshot photographer with personal branding photo of a friendly therapist sitting on a chair on her computer with a brick wall and windows in the background.
Lansing headshot photographer with personal branding photos of a friendly therapist sitting on a chair on her laptop
Lansing, Michigan headshot photographer with personal branding photo of a friendly therapist sitting on a gray linen chair smiling at the camera
Lansing, Michigan headshot photographer with personal branding photo of a friendly therapist sitting on brown leather couch smiling at the camera with plants and a coffee cup in the background
Lansing, Michigan headshot photographer with personal branding photo of a friendly therapist sitting on brown leather couch smiling at the camera holding a mug with plants in the background.
Lansing headshot photographer with personal branding photo of a friendly therapist on a white background
Lansing headshot photographer with personal branding photo of a friendly therapist on a white background
Lansing headshot photographer with personal branding photo of a friendly therapist leaning against a white wall.
Lansing headshot photographer with personal branding photographs of a friendly therapist sitting on a white chair with a white background
Lansing personal branding photographer with a headshot photo of a friendly therapist sitting at a concrete table on her laptop
Lansing personal branding photographer with a headshot photo of a friendly therapist sitting at a concrete table on her laptop while smiling at the camera.
Lansing personal branding photographer with a headshot photo of a friendly therapist sitting at a concrete table on her laptop
Lansing personal branding photographer with a headshot photo of a friendly therapist standing in front of a green backdrop
Lansing personal branding photographer with a headshot photo of a friendly therapist standing in front of a green backdrop
Lansing personal branding photographer with a close up headshot photo of a friendly therapist standing in front of a green backdrop
branding photography color palette, including charcoal, taupe, slate, and forest green

Brand Color Palette

I recommend that all of my branding photo clients have a color palette going into the session. It helps to drive the session design and the outfits that you’ll wear. Alexis sent me the color board above—she was was focused on white and forest green, which appeared throughout most of her images in white walls, white backdrops, and plants (we did also utilize the existing blue-green wall in the studio for a few photos, although the color wasn’t exact).

Learn more about personal branding photography and headshots.

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Learn more about headshot photography >

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