headshots

Dentist Marketing Photos

dentist marketing photos by Allie Siarto, Lansing, Michigan based headshot and marketing photographer; a photo of a young boy and his dentist looking in a handheld mirror

When a patient starts looking for a new dentist, that person is often going to look at marketing photos that represent the dental office in a few places – on the Google listing, on the website, and possibly on social media or printed materials.

A lot of small businesses use stock photos on their websites, but stock photos aren’t going to work for your Google Business Listing. If you work directly with clients and really want to focus on marketing for dental offices or a similar type of business, people want to see real photos of your actual employees to get a sense for how welcomed they’ll feel if they choose that provider.

So when Beyond Dental was ready to add custom dentist marketing images to their website, Google listing, and other places, we set up a photo shoot.

Having worked with a few dentists/orthodontists around the Lansing, Michigan area now, here’s my advice for anyone looking to set up their own custom branding photos: whether you’re using models, friends, family members, or actual patients for your photos, make sure you get written permission. This is especially important if you’re asking your actual patients to be in photos, but you’ll be surprised by how many will be receptive to the idea.

Want to learn more about marketing photos for your business? You can learn more here and get in touch.

dentist marketing photos by Allie Siarto, Lansing, Michigan headshot and marketing photographer; a photo of a young boy looking in a handheld mirror
dentist marketing photos by Allie Siarto, Lansing, Michigan headshot and marketing photographer; a photo of a dentist and a young boy at a dental appointment
dentist marketing photos by Allie Siarto, Lansing, Michigan headshot and marketing photographer; a photo of a dentist standing at the dental chair
dentist marketing photos by Allie Siarto, Lansing, Michigan headshot and marketing photographer; a photo a dentist talking with his patient as she sits in a dental chair
dentist marketing photos by Allie Siarto, Lansing, Michigan headshot and marketing photographer; a photo a dentist talking with his patient as she sits in a dental chair and smiles
dentist marketing photos by Allie Siarto, Lansing, Michigan headshot and marketing photographer; a photo a dental hygienist talking with her patient as she sits in a dental chair
dentist marketing photos by Allie Siarto, Lansing, Michigan headshot and marketing photographer; a photo a dental hygienist leaning back her patient as she sits in a dental chair
dentist marketing photos by Allie Siarto, Lansing, Michigan headshot and marketing photographer; a photo a dental hygienist and dentist working with a patient as she lays back in the dental chair
dentist marketing photos by Allie Siarto, Lansing, Michigan headshot and marketing photographer; a photo a dentist smiling at the camera as he sits next to a dental chair
dentist marketing photos by Allie Siarto, Lansing, Michigan headshot and marketing photographer; a photo a dental wearing a sweater and smiling at the camera

dentist marketing photos by Allie Siarto, Lansing, Michigan headshot and marketing photographer; a photo a dentist wearing a white coat and smiling at the camera
outdoor building photo of a dental office by Allie Siarto Photography, Lansing marketing photos

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The Lansing Studio Branding + Headshot Photography with Nurses

Studio branding photos with hospice nurses by Allie & Co. Photography in Lansing, Michigan

Centered Care offers in-home healthcare, which is close to my heart since my brother spent most of his life with some level of in-home care after being diagnosed with metachromatic leukodystrophy at age six. So naturally, I was excited to get to spend a full afternoon with a group of amazing (and hilarious) nurses to celebrate the new purchase of the company and help them to build out some branding photographs and head shots for the team to use on their website and in marketing materials.

After they filled out my Story Session questionnaire, we decided to spend a few hours in the studio before heading on site to capture staff at work, along with the beloved patients who gave permission for their images to be shared.

Get in touch to learn more about branding and editorial photography >

Studio branding photos with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding photos with hospice nurses and a dog by Allie & Co. Photography in Lansing, Michigan
Studio branding photos with hospice nurses and a dog by Allie & Co. Photography in Lansing, Michigan
Studio branding photos with hospice nurses and a dog by Allie & Co. Photography in Lansing, Michigan
Studio branding photos with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding photos with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding group photo with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding team photo with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding team photo with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding pictures with nurses holding their phones by Allie & Co. Photography in Lansing, Michigan
Studio branding pictures with a nurse holding a book by Allie & Co. Photography in Lansing, Michigan
Studio branding pictures with a nurse holding a book by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshot with a dog on a gray backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with a nurse by brick wall and plant by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with two nurses with a skeleton on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with four nurses with a skeleton on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with four nurses with a skeleton on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with three nurses with a skeleton on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with a nurses drinking coffee and holding her phone by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with four nurses wearing masks by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with two nurses writing and on a phone by Allie & Co. Photography in Lansing, Michigan
Branding photos with a nurse and her patient by Allie & Co. Commercial Photography in Lansing, Michigan
Branding photos with two nurses on a laptop computer by Allie & Co. Commercial Photography in Lansing, Michigan
Branding photos with a nurse and her patient by Allie & Co. Commercial Photography in Lansing, Michigan
Branding photos with four nurses and their patient by Allie & Co. Commercial Photography in Lansing, Michigan
Branding photos by Allie & Co. Commercial Photography in Lansing, Michigan
Branding photos with three nurses popping champagne by Allie & Co. Commercial Photography in Lansing, Michigan
Branding photos with a nurse demonstrating on a dummy by Allie & Co. Commercial Photography in Lansing, Michigan

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Branding Photography – Approachable Headshots for a Therapist

Lansing headshot photographer with personal branding photo of a friendly therapist on a white background

Alexis came to me looking for branding photos for her new therapy practice. Therapists are often judged based on how approachable their images look online, so it was important to get these headshots just right.

Alexis wanted a mix of headshots and photos that would show off what she’s like at work—meeting clients digitally. We were able to get a huge mix of photos in the studio in a short time, and Alexis ended up choosing twenty to use for her business.

Lansing headshot photographer with personal branding photo of a friendly therapist sitting on a chair on her computer with a brick wall and windows in the background.
Lansing headshot photographer with personal branding photos of a friendly therapist sitting on a chair on her laptop
Lansing, Michigan headshot photographer with personal branding photo of a friendly therapist sitting on a gray linen chair smiling at the camera
Lansing, Michigan headshot photographer with personal branding photo of a friendly therapist sitting on brown leather couch smiling at the camera with plants and a coffee cup in the background
Lansing, Michigan headshot photographer with personal branding photo of a friendly therapist sitting on brown leather couch smiling at the camera holding a mug with plants in the background.
Lansing headshot photographer with personal branding photo of a friendly therapist on a white background
Lansing headshot photographer with personal branding photo of a friendly therapist on a white background
Lansing headshot photographer with personal branding photo of a friendly therapist leaning against a white wall.
Lansing headshot photographer with personal branding photographs of a friendly therapist sitting on a white chair with a white background
Lansing personal branding photographer with a headshot photo of a friendly therapist sitting at a concrete table on her laptop
Lansing personal branding photographer with a headshot photo of a friendly therapist sitting at a concrete table on her laptop while smiling at the camera.
Lansing personal branding photographer with a headshot photo of a friendly therapist sitting at a concrete table on her laptop
Lansing personal branding photographer with a headshot photo of a friendly therapist standing in front of a green backdrop
Lansing personal branding photographer with a headshot photo of a friendly therapist standing in front of a green backdrop
Lansing personal branding photographer with a close up headshot photo of a friendly therapist standing in front of a green backdrop
branding photography color palette, including charcoal, taupe, slate, and forest green

Brand Color Palette

I recommend that all of my branding photo clients have a color palette going into the session. It helps to drive the session design and the outfits that you’ll wear. Alexis sent me the color board above—she was was focused on white and forest green, which appeared throughout most of her images in white walls, white backdrops, and plants (we did also utilize the existing blue-green wall in the studio for a few photos, although the color wasn’t exact).

Learn more about personal branding photography and headshots.

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Learn more about headshot photography >

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