personal branding

Inspiration: Studio + On Location Branding Photos – Sailing in the Detroit River

A series of branding headshots of a young business owner in Detroit, Michigan by Allie Siarto and co. Photography, Lansing, Michigan commercial and editorial photographers.

When Lauren came to me for her small business branding photos, she wanted to convey both her professionalism as a wedding photographer and her passions outside of her business. She needed photos that would personalize her professional website and give her something to work with in social media.

It was also important to her to keep her branding colors in mind—mainly light blue and white.

After Lauren filled out her Story Session Questionnaire, we planned her session out in two parts:

  1. Studio branding photos at The Lansing Studio (this was before I had my own studio, but I do love all that we have to work with when I’m taking photos in that space)
  2. On Location photos on her family’s sailboat on the Detroit River (this is a big part of Lauren’s family and personal story)

Lauren did a great job bringing those branding colors into her clothing to tie the whole session together.

Three Branding Photography Tips to Learn From Lauren

  1. As a solo business owner, don’t be afraid to mix things up. Yes, absolutely get those professional photos that show you hard at work. But you might also find that showing your own personal side will be a great fit for social media content and other sections of your website.
  2. Bring your branding colors into your outfits to maintain consistency.
  3. Bring along personalize props, like that little succulent that lives on your desk, or your favorite art print.

Interested in your own branding session?

Get in touch to set up a call.

Lansing, Michigan headshot branding photos of a young photographer sitting at her laptop smiling at the camera
Lansing, Michigan headshot branding photos of a young photographer sitting at her laptop at a desk
Lansing, Michigan headshot branding photos of a young photographer against a white backdrop holding her camera up to her face
Lansing, Michigan headshot branding photos of a young photographer against a white backdrop holding her camera, wearing a blue shirt and white sweater
Lansing, Michigan headshot branding photos of a young photographer sitting at a desk holding a camera and smiling
Lansing, Michigan headshot branding photos of a young photographer leaning against a white wall with a light blue jacket and black dress
Lansing, Michigan headshot branding photos of a young photographer leaning against a white wall with a light blue jacket and black dress
Lansing, Michigan headshot branding photos of a young photographer sitting on a chair with a green plant behind her
Lansing, Michigan headshot branding photos of a young photographer sitting on a wooden boho chair with a plant and brick wall behind her
Lansing, Michigan headshot branding photos of a young photographer sitting at a wooden desk at her laptop
Lansing, Michigan headshot branding photos of a young photographer sitting at a wooden desk smiling at the camera

Part 2: Sailing on the Detroit River

Detroit, Michigan headshot branding photos of a young photographer sitting on a sailboat looking out at the Detroit River
Detroit, Michigan headshot branding photos of a young photographer sitting on a sailboat smiling at the camera, surround by the Detroit River
Detroit, Michigan headshot branding photos of a young photographer sitting on a sailboat smiling at the camera, surround by the Detroit River
Detroit, Michigan headshot branding photos of a young photographer sitting on a sailboat and smiling at the camera, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer standing by the sail on a sailboat looking out at the Detroit River
Detroit, Michigan headshot branding photos of a young photographer standing by the sail on a sailboat smiling and surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial photographers
Detroit, Michigan headshot branding photos of a young photographer reading a book on a sailboat surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer reading a book on a sailboat surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer standing on a sailboat and looking out at the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer sitting on a sailboat and looking out at the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer sitting on a sailboat and smiling at the camera, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer standing on a sailboat and smiling at the camera, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer standing on a sailboat and smiling at the camera, surrounded by the Detroit River with the skyline of Detroit in the background - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer standing on a sailboat smiling at the camera, surround by the Detroit River
Detroit, Michigan headshot branding photos of a young photographer standing on a sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer driving a 70 foot sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer leaning back on a sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer leaning back on a sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer winding the winch on a sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer standing on a sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer sitting in the cockpit of a sailboat and smiling, surrounded by the Detroit River and tiki hut boats - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer driving a 70 foot sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer smiling at the camera with a pink and blue sunset behind her, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers

East Lansing Personal Branding Photography Session: Beyonce Meets Literature

personal branding photography session in East Lansing, Michigan, by Allie & Co. Photographers

I had a lot of fun designing personal branding sessions this year. Here’s a small sampling of the direction Kinitra gave me in her Story Session Questionnaire:

Why did you decide to do a personal branding session?

I want to make sure I maintain control of my visuals and branding as my career expands beyond the scholarly work I currently do. I am expanding into more creative works (graphic novels, trade books, speaking engagements). Also, I want to make sure I maintain a certain flair and freedom as an Endowed Chair, which can be seen as a pretty “stodgy” appointment. I’m not stodgy. I am also well onto the path of becoming a Full Professor and want to make sure I have the personal visual narrative for that journey to heightening my national and international status as a scholar.

What specific stories, events, routines, or rituals do you want to share with these images?

Confidence, a kinetic stillness. Intelligent glamour. Reading, Researching, and Public Speaking. Mastery over intersections of race, gender, and popular culture. Tangential connection with Beyonce’s Lemonade. Southern Conjure Culture. Black womanhood. Black New Orleans. Fantasy.

Based on the questionnaire answers, I sent over a few location ideas, Kinitra reached out to Kirsten Elle Thompson for styling direction, and we made our final plans.

In the end, Kinitra selected her ten favorites for final retouching.

personal branding photography session in East Lansing, Michigan, by Allie & Co. Photographers
personal branding photography session on a colorful wall in East Lansing, Michigan, by Allie & Co. Photographers
downtown personal branding photography session in East Lansing, Michigan, by Allie & Co. Photographers
personal branding photography session in East Lansing, Michigan, by Allie & Co. Photographers
personal branding photography session in East Lansing, Michigan, by Allie & Co. Photographers
personal branding photography session in East Lansing, Michigan, by Allie & Co. Photographers
personal branding photography session at Blue Owl Coffee in East Lansing, Michigan, by Allie & Co. Photographers
personal branding photography session downtown in East Lansing, Michigan, by Allie & Co. Photographers
personal branding photography session downtown in East Lansing, Michigan, by Allie & Co. Photographers
personal branding photography session downtown in East Lansing, Michigan, by Allie & Co. Photographers
personal branding photography session downtown in East Lansing, Michigan, by Allie & Co. Photographers
personal branding photography session downtown in East Lansing, Michigan, by Allie & Co. Photographers
personal branding photography session downtown in East Lansing, Michigan, by Allie & Co. Photographers

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