small business photography

Branding Photography – Approachable Headshots for a Therapist

Lansing headshot photographer with personal branding photo of a friendly therapist on a white background

Alexis came to me looking for branding photos for her new therapy practice. Therapists are often judged based on how approachable their images look online, so it was important to get these headshots just right.

Alexis wanted a mix of headshots and photos that would show off what she’s like at work—meeting clients digitally. We were able to get a huge mix of photos in the studio in a short time, and Alexis ended up choosing twenty to use for her business.

Lansing headshot photographer with personal branding photo of a friendly therapist sitting on a chair on her computer with a brick wall and windows in the background.
Lansing headshot photographer with personal branding photos of a friendly therapist sitting on a chair on her laptop
Lansing, Michigan headshot photographer with personal branding photo of a friendly therapist sitting on a gray linen chair smiling at the camera
Lansing, Michigan headshot photographer with personal branding photo of a friendly therapist sitting on brown leather couch smiling at the camera with plants and a coffee cup in the background
Lansing, Michigan headshot photographer with personal branding photo of a friendly therapist sitting on brown leather couch smiling at the camera holding a mug with plants in the background.
Lansing headshot photographer with personal branding photo of a friendly therapist on a white background
Lansing headshot photographer with personal branding photo of a friendly therapist on a white background
Lansing headshot photographer with personal branding photo of a friendly therapist leaning against a white wall.
Lansing headshot photographer with personal branding photographs of a friendly therapist sitting on a white chair with a white background
Lansing personal branding photographer with a headshot photo of a friendly therapist sitting at a concrete table on her laptop
Lansing personal branding photographer with a headshot photo of a friendly therapist sitting at a concrete table on her laptop while smiling at the camera.
Lansing personal branding photographer with a headshot photo of a friendly therapist sitting at a concrete table on her laptop
Lansing personal branding photographer with a headshot photo of a friendly therapist standing in front of a green backdrop
Lansing personal branding photographer with a headshot photo of a friendly therapist standing in front of a green backdrop
Lansing personal branding photographer with a close up headshot photo of a friendly therapist standing in front of a green backdrop
branding photography color palette, including charcoal, taupe, slate, and forest green

Brand Color Palette

I recommend that all of my branding photo clients have a color palette going into the session. It helps to drive the session design and the outfits that you’ll wear. Alexis sent me the color board above—she was was focused on white and forest green, which appeared throughout most of her images in white walls, white backdrops, and plants (we did also utilize the existing blue-green wall in the studio for a few photos, although the color wasn’t exact).

Learn more about personal branding photography and headshots.

Learn more about branding photography >

Learn more about headshot photography >

Copyright © 2022 · Theme by 17th Avenue

Copyright © 2022 · Amelia on Genesis Framework · WordPress · Log in