The founder of Ease Band came to me with a unique challenge—design and execute a product photoshoot within less than a week so that photos could be use for an upcoming ad campaign for a new product launch out of the Lansing area.
Luckily I had worked with my model, Allie, already—and she was up for the task. I put together a mood board and found a location that matched the general style and color scheme of the product and target audience.
One main challenge that the client pointed out was that they’d had difficulty showing how the product works—it’s worn like a watch, but it can be taken off and flipped open to use the massage feature. I used a combination of photos and a short video to show this feature.