allie, Author at Allie & Co. Photography, Lansing, Michigan Headshot and Commercial Photographers

Web Designer Marketing Photos

August 16, 2024

A marketing photo of a web designer sitting at a desk with her laptop, by Allie Siarto Photography, East Lansing, Michigan marketing photography and headshots.

Jenelle came in for marketing photos in my studio when she was ready to update her website as she transitioned from a virtual assistant and graphic designer to web design. She wanted her marketing photos to align with her brand vision: joyful, feminine, colorful, crisp, clean, and polished.

Jenelle’s pink blazer shows you how pulling brand colors into your marketing images can have a huge impact. That blazer has instant personality. I also appreciated the little touches she added with flowers to pull the brand together.

Interested in setting up your own branding photography session? Learn more here.

A photo of a woman in a pink blazer leaning on a desk and smiling at the camera, by Allie Siarto Photography, East Lansing, Michigan marketing photography and headshots.

A marketing photo of a woman in a pink blazer sitting at a desk talking on the phone, by Allie Siarto Photography, East Lansing, Michigan marketing photography and headshots.

A marketing photo of a woman in a pink blazer sitting at a desk holding a phone, by Allie Siarto Photography, East Lansing, Michigan marketing photography and headshots.

A marketing photo of a woman in a pink blazer leaning against a white wall, by Allie Siarto Photography, East Lansing, Michigan marketing photography and headshots.

A marketing photo of a woman in a pink blazer siting on a white couch with a desk, laptop, and pink flowers in the background, by Allie Siarto Photography, East Lansing, Michigan marketing photography and headshots.

A marketing photo of a woman in a blue sweater sitting on a white couch with a laptop, by Allie Siarto Photography, East Lansing, Michigan marketing photography and headshots.

A marketing photo of a woman in a blue sweater sitting on a couch and smiling at the camera, by Allie Siarto Photography, East Lansing, Michigan marketing photography and headshots.

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Lansing Realtor Marketing Photos

February 21, 2024

This was my second time working with Missy Lord and her team on her realtor marketing photos. Her team has been growing, and they were due for updated photos, so we spent two hours getting a mix of headshots for each team member, group photos of the whole team, and candid “stock photos” of the team working together and solo.

These branding photos will be used across the website, social media, and printed marketing materials.

Like many small businesses, it’s important for realtors to have both professional and approachable headshots and branding images to attract new clients. They also need to be a mix of sizes so the team can crop them (e.g. square, circle, etc.), design them into larger pieces, and/or add text to the photos.

Interested in learning more about marketing photos for your company? Learn more here.

Learn more about branding photography.

Dentist Marketing Photos

February 9, 2024

When a patient starts looking for a new dentist, that person is often going to look at marketing photos that represent the dental office in a few places – on the Google listing, on the website, and possibly on social media or printed materials.

A lot of small businesses use stock photos on their websites, but stock photos aren’t going to work for your Google Business Listing. If you work directly with clients and really want to focus on marketing for dental offices or a similar type of business, people want to see real photos of your actual employees to get a sense for how welcomed they’ll feel if they choose that provider.

So when Beyond Dental was ready to add custom dentist marketing images to their website, Google listing, and other places, we set up a photo shoot.

Having worked with a few dentists/orthodontists around the Lansing, Michigan area now, here’s my advice for anyone looking to set up their own custom branding photos: whether you’re using models, friends, family members, or actual patients for your photos, make sure you get written permission. This is especially important if you’re asking your actual patients to be in photos, but you’ll be surprised by how many will be receptive to the idea.

Want to learn more about marketing photos for your business? You can learn more here and get in touch.

outdoor building photo of a dental office by Allie Siarto Photography, Lansing marketing photos

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Lansing Product Photography: Product Launch Advertising Campaign Photos

October 14, 2023

Lifestyle product photography of a woman sitting on a yoga mat meditating with an Ease Band on her wrist and a phone on the ground. Photo by Allie Siarto, Lansing, Michigan product photographer

The founder of Ease Band came to me with a unique challenge—design and execute a product photoshoot within less than a week so that photos could be use for an upcoming ad campaign for a new product launch out of the Lansing area.

Luckily I had worked with my model, Allie, already—and she was up for the task. I put together a mood board and found a location that matched the general style and color scheme of the product and target audience.

One main challenge that the client pointed out was that they’d had difficulty showing how the product works—it’s worn like a watch, but it can be taken off and flipped open to use the massage feature. I used a combination of photos and a short video to show this feature.

Learn more about product photography.

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