branding photography

Inspiration: Studio + On Location Branding Photos – Sailing in the Detroit River

A series of branding headshots of a young business owner in Detroit, Michigan by Allie Siarto and co. Photography, Lansing, Michigan commercial and editorial photographers.

When Lauren came to me for her small business branding photos, she wanted to convey both her professionalism as a wedding photographer and her passions outside of her business. She needed photos that would personalize her professional website and give her something to work with in social media.

It was also important to her to keep her branding colors in mindβ€”mainly light blue and white.

After Lauren filled out her Story Session Questionnaire, we planned her session out in two parts:

  1. Studio branding photos at The Lansing Studio (this was before I had my own studio, but I do love all that we have to work with when I’m taking photos in that space)
  2. On Location photos on her family’s sailboat on the Detroit River (this is a big part of Lauren’s family and personal story)

Lauren did a great job bringing those branding colors into her clothing to tie the whole session together.

Three Branding Photography Tips to Learn From Lauren

  1. As a solo business owner, don’t be afraid to mix things up. Yes, absolutely get those professional photos that show you hard at work. But you might also find that showing your own personal side will be a great fit for social media content and other sections of your website.
  2. Bring your branding colors into your outfits to maintain consistency.
  3. Bring along personalize props, like that little succulent that lives on your desk, or your favorite art print.

Interested in your own branding session?

Get in touch to set up a call.

Lansing, Michigan headshot branding photos of a young photographer sitting at her laptop smiling at the camera
Lansing, Michigan headshot branding photos of a young photographer sitting at her laptop at a desk
Lansing, Michigan headshot branding photos of a young photographer against a white backdrop holding her camera up to her face
Lansing, Michigan headshot branding photos of a young photographer against a white backdrop holding her camera, wearing a blue shirt and white sweater
Lansing, Michigan headshot branding photos of a young photographer sitting at a desk holding a camera and smiling
Lansing, Michigan headshot branding photos of a young photographer leaning against a white wall with a light blue jacket and black dress
Lansing, Michigan headshot branding photos of a young photographer leaning against a white wall with a light blue jacket and black dress
Lansing, Michigan headshot branding photos of a young photographer sitting on a chair with a green plant behind her
Lansing, Michigan headshot branding photos of a young photographer sitting on a wooden boho chair with a plant and brick wall behind her
Lansing, Michigan headshot branding photos of a young photographer sitting at a wooden desk at her laptop
Lansing, Michigan headshot branding photos of a young photographer sitting at a wooden desk smiling at the camera

Part 2: Sailing on the Detroit River

Detroit, Michigan headshot branding photos of a young photographer sitting on a sailboat looking out at the Detroit River
Detroit, Michigan headshot branding photos of a young photographer sitting on a sailboat smiling at the camera, surround by the Detroit River
Detroit, Michigan headshot branding photos of a young photographer sitting on a sailboat smiling at the camera, surround by the Detroit River
Detroit, Michigan headshot branding photos of a young photographer sitting on a sailboat and smiling at the camera, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer standing by the sail on a sailboat looking out at the Detroit River
Detroit, Michigan headshot branding photos of a young photographer standing by the sail on a sailboat smiling and surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial photographers
Detroit, Michigan headshot branding photos of a young photographer reading a book on a sailboat surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer reading a book on a sailboat surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer standing on a sailboat and looking out at the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer sitting on a sailboat and looking out at the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer sitting on a sailboat and smiling at the camera, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer standing on a sailboat and smiling at the camera, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer standing on a sailboat and smiling at the camera, surrounded by the Detroit River with the skyline of Detroit in the background - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer standing on a sailboat smiling at the camera, surround by the Detroit River
Detroit, Michigan headshot branding photos of a young photographer standing on a sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer driving a 70 foot sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer leaning back on a sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer leaning back on a sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer winding the winch on a sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer standing on a sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer sitting in the cockpit of a sailboat and smiling, surrounded by the Detroit River and tiki hut boats - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer driving a 70 foot sailboat and smiling, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers
Detroit, Michigan headshot branding photos of a young photographer smiling at the camera with a pink and blue sunset behind her, surrounded by the Detroit River - by Allie Siarto & Co. Photography, Michigan commercial and editorial photographers

Commercial Photography: Zeke the Wonder Dog + Graduate East Lansing

Commercial photography image of Zeke the Wonder Dog sitting on a green velvet couch at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers

I first started chatting with Abby, a Marketing Manager at Graduate Hotels, about branding photo opportunities for the hotel last March. We were originally talking about about taking photos of MSU graduating seniors at Graduate East Lansing’s rooftop bar overlooking campus around Spring graduation week, but Covid impacted the hotel launch (like it does)β€”so Abby changed gears and set up our first photo shoot with Zeke the Wonder Dog.

I’ve worked with a lot of dogs over the years, and a lot of them have been extremely well behaved (don’t worryβ€”plenty of dogs have been far less than perfect, and we’ve still gotten great shots of them). But Zeke’s training is at a whole other level, and I have so much respect for the time it must have taken to get him to this level.

But even the best trained dog will keep you on your toes during a photo shoot. Patience only lasts so long when you’re a pup, so I had to act fast to create a set of photos for Graduate East Lansing to use on Instagram and in other marketing materials.

Get in touch to learn more about branding and editorial photography >

Commercial photography image of Zeke the Wonder Dog sitting on a green velvet couch at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography image of Zeke the Wonder Dog sitting in front of the front desk at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog jumping to catch a frisbee in front of the front desk at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog jumping to catch a frisbee in front of the front desk at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting in the lobby at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting in the lobby at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting in the lobby by the stairs and wall of art at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting on top of the painted rock in Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog walking across the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting  at the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog jumping to catch a Frisbee at the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog jumping to catch a Frisbee at the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting  at the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog making a paw print on the painted rock at The Rock Bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers

Learn more about branding photography >

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