Nutritionist Branding Photography in The Lansing Studio

Nutritionist example photos from a branding headshot photoshoot in Lansing, Michigan at The Lansing Studio

Summer came to me looking for branding photos for her business, Heal With Summer, a Virtual Wellness Clinic. The photos are for her website, social media, business cards, and any future printed marketing materials. When she filled out her Story Session Questionnaire, she told me that some of the words she wanted to associate with her business are:

  • Friendly
  • Approachable
  • Healthy
  • Holistic
  • Fun
  • Happy

Summer’s target audience is women ages 20 – 45 who are looking for answers to their frustrating health symptoms. They’re looking for someone young, intelligent, understanding, compassionate and open-minded to guide them back to better health through nutrition and functional lab testing.

Summer also told me that her brand fits with the following brand archetypes:

  • The Jester (fun loving, playful, optimistic)
  • The Everyman (friendly, humble, authentic)
  • The Caregiver (caring, warm, reassuring)

So we set out to design a photo session from there, starting with a mood board based on her brand colors and a few inspiration photos from my past sessions:

branding photography mood board for photo session inspiration

Once we had the mood board, we put together a list of props and outfits:

  • Outfits in brand colors and light/bright to portray the brand vibe (e.g. white tops)
  • Food/fruit to show in the kitchen
  • Laptop
  • Plants (already at the studio)
  • A favorite coffee mug (Summer mentioned that coffee is something she has in common with her target audience)
  • Summer dog, Zu (along with a helper to bring Zu along and take him home after he was done)

This was a quick session—we got a ton of great new branding images in less than an hour for Summer to elevate her brand to the next level

nutritionist branding photos in a kitchen at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos in a kitchen at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos in a kitchen with oranges at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos in a kitchen with oranges at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos in a kitchen with oranges at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos in a kitchen at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos in a kitchen with oranges at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos in a kitchen with oranges at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos in a kitchen with oranges at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos in a kitchen with oranges at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos in a kitchen at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos in a white shirt on a white background at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos sitting at a wood desk surrounded by plants holding a cup of coffee at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos sitting at a wood desk surrounded by plants working on a computer at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos sitting at a wood desk surrounded by plants working on a computer at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos sitting at a wood desk surrounded by plants holding a cup of coffee at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos sitting at a wood desk surrounded by plants holding a cup of coffee at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos sitting at a wood desk surrounded by plants holding a cup of coffee at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos sitting at a wood desk surrounded by plants holding a cup of coffee at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos sitting at a wood desk surrounded by plants holding a cup of coffee at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos sitting on a leather couch with a dog in her lap at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos kneeling by her dog on a white background at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos sitting on the floor on her laptop at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos on a white background wearing a white shirt at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos sitting on a concrete floor against a white wall wearing a white shirt at the Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos on a white background wearing a floral dress at The Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos on a white background wearing a floral dress at The Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos on a white background wearing a floral dress at The Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos on a white background wearing white shirt and jeans at The Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos on a white background wearing white shirt and jeans at The Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers
nutritionist branding photos on a white background wearing white shirt and jeans at The Lansing Studio by Allie Siarto & Co. Photography, Lansing commercial photographers

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The Lansing Studio Branding + Headshot Photography with Nurses

Studio branding photos with hospice nurses by Allie & Co. Photography in Lansing, Michigan

Centered Care offers in-home healthcare, which is close to my heart since my brother spent most of his life with some level of in-home care after being diagnosed with metachromatic leukodystrophy at age six. So naturally, I was excited to get to spend a full afternoon with a group of amazing (and hilarious) nurses to celebrate the new purchase of the company and help them to build out some branding photographs and head shots for the team to use on their website and in marketing materials.

After they filled out my Story Session questionnaire, we decided to spend a few hours in the studio before heading on site to capture staff at work, along with the beloved patients who gave permission for their images to be shared.

Get in touch to learn more about branding and editorial photography >

Studio branding photos with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding photos with hospice nurses and a dog by Allie & Co. Photography in Lansing, Michigan
Studio branding photos with hospice nurses and a dog by Allie & Co. Photography in Lansing, Michigan
Studio branding photos with hospice nurses and a dog by Allie & Co. Photography in Lansing, Michigan
Studio branding photos with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding photos with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding group photo with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding team photo with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding team photo with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with hospice nurses by Allie & Co. Photography in Lansing, Michigan
Studio branding pictures with nurses holding their phones by Allie & Co. Photography in Lansing, Michigan
Studio branding pictures with a nurse holding a book by Allie & Co. Photography in Lansing, Michigan
Studio branding pictures with a nurse holding a book by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshot with a dog on a gray backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with a nurse by brick wall and plant by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with two nurses with a skeleton on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with four nurses with a skeleton on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with four nurses with a skeleton on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with three nurses with a skeleton on a white backdrop by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with a nurses drinking coffee and holding her phone by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with four nurses wearing masks by Allie & Co. Photography in Lansing, Michigan
Studio branding headshots with two nurses writing and on a phone by Allie & Co. Photography in Lansing, Michigan
Branding photos with a nurse and her patient by Allie & Co. Commercial Photography in Lansing, Michigan
Branding photos with two nurses on a laptop computer by Allie & Co. Commercial Photography in Lansing, Michigan
Branding photos with a nurse and her patient by Allie & Co. Commercial Photography in Lansing, Michigan
Branding photos with four nurses and their patient by Allie & Co. Commercial Photography in Lansing, Michigan
Branding photos by Allie & Co. Commercial Photography in Lansing, Michigan
Branding photos with three nurses popping champagne by Allie & Co. Commercial Photography in Lansing, Michigan
Branding photos with a nurse demonstrating on a dummy by Allie & Co. Commercial Photography in Lansing, Michigan

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Michigan State University Graduation Pictures on North Campus

Michigan State University graduation pictures on north campus in the fall with red and orange leaves, including photo with Sparty

Abbey scheduled her Michigan State University graduation pictures for the fall to capture fall colors and to celebrate her 21st birthday (it happened that her grad photos were on her actual birthday, so she went out to celebrate right after we were done with photos).

I’ve noticed that fall is becoming more and more popular for graduation pictures, even for those who graduate in the Spring. It’s such a great time for photos—the angle of the sun is basically perfect at every location, and the fall colors look amazing (although fall colors took their sweet time this year, so that’s not always a guarantee). And the biggest advantage of all? No huge crowds.

While I saw other seniors out and about taking photos during nice weather this fall, it was nothing compared to the crowds that are usually out in late April and early May when we sometimes have to wait 45 minutes at a single location on campus.

Book an MSU Graduation Photo Session >

MSU graduation pictures on north campus with a white dress by Allie & Co. Photography, East Lansing photographers
MSU graduation pictures on north campus with a white dress by Allie & Co. Photography, East Lansing photographers
MSU fall graduation pictures on north campus with a white dress by Allie & Co. Photography, East Lansing photographers
MSU graduation pictures on north campus with fall colors and a white dress by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus with a white dress and 21st birthday sign by Allie & Co. Photography, East Lansing photographers
MSU fall graduation pictures on north campus with a white dress by Allie & Co. Photography, East Lansing photographers
MSU fall graduation pictures on north campus with a white dress by Allie & Co. Photography, East Lansing photographers
MSU graduation pictures on north campus in the fall with a white dress and grad gown with Beaumont Tower in the background by Allie & Co. Photography, East Lansing photographers
MSU graduation pictures on north campus in the fall with a white dress, cap, and grad gown with Beaumont Tower in the background by Allie & Co. Photography, East Lansing photographers
MSU graduation pictures on north campus in the fall with a white dress, cap, grad gown, and diploma with Beaumont Tower in the background by Allie & Co. Photography, East Lansing photographers
MSU graduation pictures on north campus in the fall with a white dress, holding a cap, and wearing a grad gown with the Beaumont Tower door in the background by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus in the fall with a white dress, cap and gown, and the Beaumont Tower door in the background by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus in the fall with a white dress, cap and gown, and the Beaumont Tower door in the background by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus in the fall with a white dress and grad gown with Spartan Stadium in the background by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus in the fall with a white dress and grad gown holding a cap with Spartan Stadium in the background by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus in the fall with a white dress and grad gown over the shoulder with Spartan Stadium in the background by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus in the fall with a white dress and grad gown with Sparty in the background by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus in the fall with a white dress by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus in the fall with a white dress by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus in the fall with a white dress and balloons that say 21 for a 21st birthday by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus in the fall with a white dress and balloons that say 21 for a 21st birthday by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus in the fall with a white dress and McLane Baseball Stadium in the background by Allie & Co. Photography, East Lansing photographers
Michigan State graduation pictures on north campus in the fall with a white dress and McLane Baseball Stadium in the background by Allie & Co. Photography, East Lansing photographers

Commercial Photography: Zeke the Wonder Dog + Graduate East Lansing

Commercial photography image of Zeke the Wonder Dog sitting on a green velvet couch at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers

I first started chatting with Abby, a Marketing Manager at Graduate Hotels, about branding photo opportunities for the hotel last March. We were originally talking about about taking photos of MSU graduating seniors at Graduate East Lansing’s rooftop bar overlooking campus around Spring graduation week, but Covid impacted the hotel launch (like it does)—so Abby changed gears and set up our first photo shoot with Zeke the Wonder Dog.

I’ve worked with a lot of dogs over the years, and a lot of them have been extremely well behaved (don’t worry—plenty of dogs have been far less than perfect, and we’ve still gotten great shots of them). But Zeke’s training is at a whole other level, and I have so much respect for the time it must have taken to get him to this level.

But even the best trained dog will keep you on your toes during a photo shoot. Patience only lasts so long when you’re a pup, so I had to act fast to create a set of photos for Graduate East Lansing to use on Instagram and in other marketing materials.

Get in touch to learn more about branding and editorial photography >

Commercial photography image of Zeke the Wonder Dog sitting on a green velvet couch at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography image of Zeke the Wonder Dog sitting in front of the front desk at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog jumping to catch a frisbee in front of the front desk at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog jumping to catch a frisbee in front of the front desk at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting in the lobby at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting in the lobby at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting in the lobby by the stairs and wall of art at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting on top of the painted rock in Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog walking across the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting  at the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog jumping to catch a Frisbee at the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog jumping to catch a Frisbee at the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog sitting  at the outdoor rooftop Rock bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers
Commercial photography with an image of Zeke the Wonder Dog making a paw print on the painted rock at The Rock Bar at Graduate Hotel in East Lansing, Michigan, by Allie Siarto & Co., branding photographers

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